Robo.ai Inc., recently rebranded from NWTN Inc., is a Dubai-based technology company that has shifted its focus from electric vehicle manufacturing to artificial intelligence and robotics. The company was originally involved in the design, wholesale, and operation of EVs, developing models such as the MUSE, GHIATH, and Astra, but in 2025 it transitioned into a broader AI-driven strategy to align with the United Arab Emirates’ goal of becoming a global innovation hub.
The rebranding reflects a significant strategic pivot, positioning Robo.ai as an integrated AI robotics platform company. Its vision centers on four pillars: AI-powered terminals such as smart vehicles, autonomous systems, and intelligent logistics; a unified AI operating system to create a secure and standardized ecosystem; a smart contract-enabled AI network to decentralize data and value exchange; and new models of human–AI collaboration including asset tokenization. One of its most ambitious projects is the planned AI Industrial Park in Abu Dhabi, a 130,000-square-meter facility designed to serve as a hub for smart manufacturing and global logistics, supported by a $100 million investment from SEET LLC.
In essence, Robo.ai Inc. is seeking to reinvent itself as a leader in AI-powered robotics and infrastructure, building on the foundations of its electric vehicle background. While it has laid out an ambitious roadmap with large-scale projects and strategic investments, its ability to balance financial pressures, governance challenges, and execution risk will determine whether it can realize its vision of becoming a cornerstone of the AI and robotics economy.