Amplitude, Inc. is a software company specializing in digital product analytics and AI-powered tools that help businesses understand how customers interact with their websites, mobile apps, and other digital products. Founded in 2012 and headquartered in San Francisco, California, the company trades on the Nasdaq under the ticker AMPL.
Amplitude helps businesses move beyond basic website traffic statistics to understand what users actually do, what keeps them engaged, and where they encounter problems. For example, an online retailer could use its platform to determine why customers abandon their shopping carts, while a subscription service could identify which features encourage customers to keep paying.
The company offers a range of connected tools, including product analytics, session replay, experimentation, web analytics, customer feedback, and audience activation. These allow businesses to analyze user behavior, test changes before fully implementing them, and use the resulting information to improve their products. Amplitude is also expanding its use of artificial intelligence to automate analysis, identify patterns, and help teams determine what actions to take.
Amplitude operates primarily through a software-as-a service (SaaS) subscription model, generating recurring revenue from businesses that use its platform. Its customers range from smaller digital businesses to large enterprises, giving it opportunities to expand within existing accounts as customers add more products and analytics capabilities. According to its 2025 annual report, revenue increased from $299.3 million in 2024 to $343.2 million in 2025, representing approximately 15% growth. The company also reduced its net loss from $94.3 million to $88.5 million, although it remained unprofitable on a GAAP basis.
Looking ahead, Amplitude's prospects are tied to the growing importance of digital customer experiences and AI-assisted software development. As companies introduce more AI-powered applications, they will need ways to measure whether those tools are useful, where users struggle, and whether new features improve engagement. Amplitude is positioning its platform to address those needs. However, it faces competition from established analytics providers and larger technology companies, while also needing to demonstrate that its AI features can generate enough additional revenue to justify continued investment. For investors, its combination of recurring subscription revenue and growing AI exposure is attractive, but continued losses, competitive pressure, and the ability to sustain growth remain important considerations.