Beachbody Company Inc. is a fitness and wellness company that was founded in 1998 by Carl Daikeler and Jon Congdon. Based in Santa Monica, California, Beachbody provides a range of fitness programs, nutritional supplements, and digital content aimed at helping individuals achieve their health and wellness goals. The company's flagship product is the Beachbody On Demand digital platform, which provides access to hundreds of workouts and nutrition programs.
In addition to its digital offerings, Beachbody also operates a direct-to-consumer business model, selling its products through a network of independent "coaches" who earn commissions on sales. The company's products and services are designed to appeal to a broad range of customers, from beginner fitness enthusiasts to experienced athletes looking to improve their performance.
Beachbody has announced plans to go public through a merger with Forest Road Acquisition Corp., a special purpose acquisition company (SPAC). The merger is expected to close in the second quarter of 2021 and will provide Beachbody with the resources to accelerate its growth and expand its offerings.
The company has also stated its intention to focus on further developing its digital content and expanding its international presence. This includes launching Beachbody On Demand in additional markets and localizing content for specific regions. Beachbody has also expressed its commitment to sustainability, stating that it aims to reduce its environmental impact through responsible sourcing and reducing waste.