Braze Inc. is a leading customer engagement platform that empowers companies to build stronger relationships with their customers through personalized, data-driven messaging. Formerly known as Appboy, the company was founded in 2011 and is headquartered in New York City. Braze's innovative technology enables brands to create more meaningful and relevant interactions with their customers across various channels.
At the core of Braze's offerings is its platform, which combines powerful messaging capabilities with advanced data analysis and segmentation tools. This allows businesses to collect and leverage customer data to deliver targeted and personalized messages that resonate with individual preferences and behaviors. The platform supports multiple communication channels, including email, mobile push notifications, in-app messages, SMS, and more.
Braze's focus on customer engagement and retention makes it a valuable tool for brands seeking to deepen their relationships with customers throughout the entire lifecycle. Whether it's onboarding new users, sending personalized recommendations, or re-engaging inactive customers, Braze's platform provides the tools to create impactful interactions that drive customer loyalty and revenue growth.
\Braze invests in machine learning and artificial intelligence to help businesses predict customer behavior, optimize messaging strategies, and deliver more relevant content. This data-driven approach ensures that every interaction is timely and meaningful.
Braze serves a diverse range of industries, including e-commerce, media, travel, finance, and more. Its client roster includes well-known brands such as Burger King, HBO, and Delivery Hero, highlighting the platform's adaptability to different business needs and sectors.