Better Choice Company Inc. is a rapidly growing, innovative provider of pet health and wellness solutions, aiming to improve the lives of pets through high-quality products. The company, founded in 2012, is headquartered in New York, USA, and has positioned itself as a leader in the pet care industry by focusing on premium and natural ingredients.
The cornerstone of Better Choice's offerings lies in its commitment to providing pets with nutritionally balanced and wholesome diets. The company produces a wide range of pet food products, including dry and wet food, treats, and supplements. These products are crafted with a focus on quality, nutrition, and the specific needs of different pet breeds and sizes.
Better Choice has distinguished itself by integrating technology into its products and services. The company's proprietary platform, "Halo," leverages artificial intelligence and data analytics to help pet owners make informed decisions about their pets' health and nutrition. This tech-driven approach aligns with modern trends in pet care and enhances the overall customer experience.
Through strategic acquisitions and partnerships, Better Choice has expanded its market presence and product offerings. This includes its acquisition of TruPet LLC, a pioneer in the freeze-dried pet food category, and other complementary brands that align with its values and mission.