Cracker Barrel Old Country Store, Inc. (CBRL) Sector
Consumer Discretionary

(Current) $47.61
0.41 (0.87%) Open Price: 46.37


Cracker Barrel Old Country Store, Inc. is a well-established American restaurant and retail chain that is renowned for offering a unique blend of Southern hospitality, homestyle comfort food, and nostalgic shopping experiences. Founded in 1969 in Lebanon, Tennessee, the company has become a cultural icon and a destination for travelers and locals alike, combining dining and retail in a distinctive way.


Central to Cracker Barrel's appeal is its commitment to providing a warm and welcoming atmosphere reminiscent of traditional Southern country stores. Each location features a restaurant that serves classic comfort food, such as biscuits, gravy, fried chicken, and more, in an environment that evokes feelings of nostalgia and simplicity.


Cracker Barrel's "front porch" concept, characterized by its inviting rocking chairs and old-timey décor, creates a sense of community and relaxation. The attached country store offers a variety of retail products, including vintage candies, unique home decor, and nostalgic toys, allowing visitors to enjoy a leisurely shopping experience.


The company's dedication to quality ingredients and authentic recipes is evident in its menu offerings. Cracker Barrel takes pride in serving made-from-scratch dishes using traditional cooking techniques, showcasing its commitment to preserving the flavors and traditions of Southern cuisine.


Cracker Barrel's customer-centric approach extends beyond its menu and retail offerings. The company is known for its attentive service and genuine hospitality, with employees often referred to as "front porch friends." This commitment to guest satisfaction has contributed to Cracker Barrel's enduring popularity.


Cracker Barrel's continued success is reflected in its strategic expansion across the United States, as well as its efforts to adapt to evolving consumer preferences. The company has embraced technology to enhance the guest experience, offering online ordering, curbside pickup, and a mobile app.



(06/11/24) $46.37
(06/12/24) $47.20
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(05/26/24) $43.38
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