CrossFirst Bankshares Inc. is a financial services company that operates as the holding company for CrossFirst Bank, a regional bank serving businesses, professionals, and individuals in select markets across the United States. Established in 2007 and headquartered in Leawood, Kansas, CrossFirst Bankshares aims to provide a range of banking and financial solutions tailored to its clients' unique needs.
CrossFirst Bank offers a comprehensive suite of banking services, including commercial lending, treasury management, wealth management, and personal banking. The bank's customer-centric approach focuses on building long-term relationships with its clients and providing them with personalized solutions to help them achieve their financial goals.
The company's primary target markets include metropolitan areas in Kansas, Missouri, Oklahoma, and Texas. CrossFirst Bank's strategy revolves around understanding the specific challenges and opportunities within these markets, enabling the bank to offer relevant and effective financial services to businesses and individuals alike.
One of CrossFirst Bankshares' strengths lies in its commitment to providing exceptional customer service and fostering deep relationships with its clients. The bank prides itself on its accessibility, responsiveness, and local market expertise, positioning itself as a trusted financial partner that helps clients navigate the complexities of their financial needs.
CrossFirst Bankshares places a strong emphasis on growth and expansion. Through organic growth and targeted acquisitions, the company aims to increase its market presence and further strengthen its position in the communities it serves. The bank's growth strategy is supported by its financial stability, experienced leadership team, and dedication to maintaining strong risk management practices.