Chipotle Mexican Grill (CMG) Sector
Consumer Discretionary

(Current) $2687.01
-1.79 (-0.07%) Open Price: 2,688.78


Chipotle Mexican Grill is a well-known fast-casual restaurant chain that specializes in offering customizable Mexican-inspired cuisine. Founded in 1993 by Steve Ells, the company's mission has been to provide high-quality, fresh, and ethically-sourced ingredients in a convenient and fast dining environment. Chipotle's signature menu items include burritos, bowls, tacos, and salads, which customers can personalize with a variety of proteins, vegetables, and toppings.


Central to Chipotle's philosophy is its commitment to using "Food with Integrity." The company aims to source its ingredients from responsibly-raised animals, organic and non-GMO produce, and other sustainable sources. This approach sets Chipotle apart in the fast-food industry, appealing to health-conscious and environmentally-conscious consumers.


Chipotle's distinctive assembly line-style service allows customers to watch their meals being prepared to order, reinforcing transparency and customization. The company's emphasis on speed, quality, and customization has resonated with consumers, leading to a significant presence in the fast-casual dining market.


In recent years, Chipotle has also embraced digital innovation, offering online ordering, mobile apps, and delivery options to enhance convenience for its customers. This has contributed to the company's success, particularly in adapting to changing consumer preferences, especially during the COVID-19 pandemic.


With its focus on fresh, customizable, and responsibly-sourced food, Chipotle has garnered a loyal customer base and a strong brand presence in the fast-casual dining landscape. The company's commitment to high-quality ingredients and its dedication to offering a unique and personalized dining experience continue to drive its success and growth.



(03/01/24) $2,688.78
(03/04/24) $2,688.80
(03/04/24) (Qty.)42,557
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