Digital Brands Group Inc. is a digital-first lifestyle brand that focuses on the design, manufacture, and sale of apparel and accessories for women and men. The company offers a range of products under its five brands - DSTLD, Bailey 44, ACE Studios, 12 Midnight, and DSTLD Kids. Each of these brands offers a distinct style and aesthetic and caters to different customer segments. Digital Brands Group uses technology and data analytics to design and develop products and manage its supply chain, enabling it to bring products to market quickly and efficiently.
Digital Brands Group Inc. was founded in 2016 by Hil Davis and Mark Lynn, who are also the co-founders of fashion company J Hilburn. The company is headquartered in Los Angeles, California. Digital Brands Group initially started with one brand, DSTLD, which offers premium denim and wardrobe essentials at an affordable price. The company has since added four more brands to its portfolio and expanded its product offerings to include activewear, loungewear, and accessories.
Digital Brands Group sells its products primarily through its e-commerce channels, which include its own websites and online marketplaces such as Amazon and Walmart. The company also operates two brick-and-mortar retail locations in Los Angeles and has plans to open more stores in the future. The company's direct-to-consumer model allows it to offer high-quality products at lower prices by eliminating middlemen and reducing overhead costs.
In addition to its focus on technology and data analytics, Digital Brands Group places a strong emphasis on sustainability and ethical manufacturing practices. The company uses sustainable materials such as recycled polyester and organic cotton in its products and works with factories that adhere to high labor and environmental standards. The company has also implemented a closed-loop supply chain program that allows customers to recycle their old clothing and turn it into new products.
Digital Brands Group has received funding from several investors, including venture capital firm Goode Partners and retail giant Macy's. In 2021, the company announced its plans to go public through a merger with SPAC - Northern Star Acquisition Corp. The merger is expected to provide Digital Brands Group with additional capital to fund its growth plans and expand its product offerings.