Deckers Outdoor Corporation is an American footwear and apparel company that designs and manufactures lifestyle and performance footwear, apparel, and accessories. The company was founded in 1973 by Doug Otto in Goleta, California, and is headquartered in Goleta, California. Deckers is known for its popular brands, including UGG, Teva, Sanuk, and Hoka One One, among others. The company operates in the United States, Europe, Asia, and other international markets through both its wholesale and retail channels.
Deckers' most famous brand is UGG, which began as a niche surf brand in the 1980s before becoming popular in the 2000s as a fashion trend. UGGs are known for their sheepskin boots, although the company has since expanded its product line to include other styles of footwear and apparel. Deckers' other brands also cater to various segments of the market, such as Teva, which produces outdoor sandals and water shoes, and Hoka One One, which focuses on high-performance running shoes.
In addition to its wholesale business, Deckers also operates its own retail stores and e-commerce websites, where it sells its products directly to consumers. As of 2021, the company had over 200 retail stores worldwide. Deckers' revenue is primarily generated through the sale of its products, with wholesale accounting for a larger percentage than direct-to-consumer sales.
Deckers has implemented various initiatives to reduce its environmental impact, such as sourcing more sustainable materials and using renewable energy sources in its operations. The company has also established the UGG for Men Collection in partnership with actor and environmentalist Jeff Bridges, which includes products made with more sustainable materials and supports environmental organizations. Additionally, Deckers has a social responsibility program focused on supporting the communities in which it operates through various charitable donations and volunteer efforts.