Dollar General (DG) Sector
Consumer Discretionary

(Current) $145.23
5.23 (3.74%) Open Price: 139.12


Dollar General is an American discount retailer that offers a wide variety of merchandise at affordable prices. The company was founded in 1939 by J.L. Turner and Cal Turner, Sr. in Scottsville, Kentucky. It started as a family-owned business that sold basic goods such as cleaning supplies, clothing, and food items. Over the years, the company grew rapidly and expanded its operations to other states.


Dollar General operates over 17,000 stores across 46 states in the United States. It employs over 140,000 people and offers a broad range of merchandise, including food, household essentials, beauty products, apparel, and seasonal items. Its products are primarily marketed under its own private labels, which provide customers with quality products at lower prices than national brands.


Dollar General's business model is based on offering low-cost products to its customers, with most of its stores located in rural and suburban areas. Its stores are typically small in size, ranging from 7,500 to 9,500 square feet, and carry an average of 10,000 products. Dollar General is committed to providing a convenient shopping experience for its customers by locating its stores close to residential areas and offering flexible hours.


The company has recently been investing in technology and e-commerce to enhance its digital capabilities and reach more customers. It offers online shopping and curbside pickup, which allows customers to purchase products online and pick them up at their nearest store. Additionally, Dollar General has launched its own mobile app, which provides customers with access to coupons, weekly ads, and other promotional offers.


Dollar General has also been focused on expanding its store network and strengthening its supply chain to support its growth. In 2020, the company opened over 1,000 new stores and plans to continue expanding its store network in the coming years. It has also invested in its distribution centers and supply chain infrastructure to improve efficiency and reduce costs.


Overall, Dollar General's focus on offering low-cost products and convenient shopping experiences has helped it to become one of the largest discount retailers in the United States. Its commitment to expanding its store network, enhancing its digital capabilities, and strengthening its supply chain should position the company for continued growth in the future.



(05/23/24) $139.12
(05/25/24) $140.00
(05/25/24) (Qty.)2,192,529
(05/23/24) $138.84
(05/23/24) $142.90
(05/05/24) $134.68
(05/12/24) $147.87
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