Dollar Tree is a discount retail chain that offers a wide range of merchandise, including consumables, seasonal products, household items, and beauty and personal care products, among others. The company operates more than 15,000 stores across the United States and Canada under the Dollar Tree, Family Dollar, and Dollar Tree Canada brands.
Dollar Tree was founded in 1986 by K. R. Perry in Norfolk, Virginia. Initially, the company sold all items in the store for $1 or less, but in recent years, it has added products priced at $2, $3, and $5. The company's success can be attributed to its focus on offering a broad selection of products at low prices.
Dollar Tree's core customers are low- to middle-income households looking for affordable and convenient shopping options. The company has grown significantly through acquisitions, most notably its purchase of Family Dollar in 2015, which added over 8,000 stores to its portfolio. Dollar Tree Canada was acquired in 2010, further expanding the company's presence in North America.
Dollar Tree has a robust supply chain network, with six distribution centers and over 20,000 associates supporting its store operations. The company's strategic focus on supply chain optimization has allowed it to offer high-quality products at low prices. Additionally, Dollar Tree has invested in technology and data analytics to improve its operational efficiency and enhance its customer experience.
The company has faced challenges related to sourcing products and managing costs, particularly in the face of economic uncertainty and supply chain disruptions. However, Dollar Tree has demonstrated resilience by adapting to changing market conditions and maintaining its commitment to providing value to its customers.