BRP Inc. traces its roots to a small, inventive company founded to solve winter travel in rural Quebec and grew into a specialized group centered on powersports. That origin produced some of the industry’s most enduring product names and set a pattern of building distinct brands around signature vehicles. Over time the business evolved into a standalone company focused exclusively on recreational-vehicle and powersports design and manufacturing.
The company’s primary activities span the design, engineering, production and distribution of motorized recreational vehicles and the engines that power them. Its portfolio includes snowmobiles, personal watercraft, off-road vehicles, on-road motorcycles, pontoons and light marine craft, together with an in-house engine business that supplies both its own brands and external customers. These product families are supported by component and accessories lines that serve retail, OEM and aftermarket channels.
Across its brands, BRP runs a global manufacturing and supplier footprint with multiple production sites, dedicated engine facilities and broad dealer and service networks that connect the company to consumers and commercial partners. The organization integrates in-house engine development and assembly with regional vehicle assembly and distribution to balance scale in procurement and materials with the ability for individual brands to keep distinct design identities and dealer relationships.
Within the powersports world, BRP is known for bringing together several iconic marques and for driving product and powertrain innovation that influences the wider market. That reputation includes steady investment in new vehicle concepts and electrified power units, and a rollout of electric and hybrid models across multiple product lines that extends the company’s engineering strengths into next-generation powersports.