Direct Digital LLC is a holding company that owns and operates a portfolio of e-commerce brands focused on health and wellness products. The company was founded in 2009 by Ryan DeLuca and Josh Bezoni, and is headquartered in South Florida. Direct Digital's brands include Bodybuilding.com, Slimvance, and a number of other wellness-focused e-commerce sites.
Bodybuilding.com is one of Direct Digital's flagship brands, and is the world's largest online fitness retailer. The site offers a wide range of fitness products, including supplements, workout gear, and nutritional snacks. Bodybuilding.com also provides a wealth of information and resources for fitness enthusiasts, including workout plans, nutrition advice, and motivational content.
Direct Digital's Slimvance brand is focused on weight loss supplements and other wellness products. The company claims that its products are backed by scientific research and are designed to help customers achieve their weight loss goals in a safe and effective manner.
In addition to its e-commerce brands, Direct Digital also operates a number of other business units, including a media division that creates content related to health and wellness, and a technology division that develops software and other tools to support the company's e-commerce operations.
Direct Digital has been recognized for its rapid growth and success in the e-commerce space. In 2015, the company was ranked #12 on the Inc. 5000 list of America's fastest-growing companies, with a three-year growth rate of 14,466%.