Viant Technology Inc. is a leading advertising software company that enables brands to connect with customers through its proprietary technology platform. The company was founded in 1999 as Specific Media and is based in Irvine, California. The company's current CEO is Tim Vanderhook.
Viant's platform allows marketers to access real-time data and insights about their audiences, as well as the ability to target specific segments with customized messages. The platform uses first-party data from Viant's own registered user base, which includes over 250 million people in the United States. Viant also partners with leading data providers to enhance its targeting capabilities.
The company's key products include Adelphic, a demand-side platform (DSP) that helps advertisers programmatically buy and optimize their ad campaigns across channels such as display, mobile, video, and connected TV. Adelphic also provides cross-device targeting and measurement capabilities. Viant's other main product is its Identity Resolution Platform, which helps brands unify their customer data across channels and devices, and enables them to target customers with personalized messages across the entire customer journey.
Viant has been recognized as a leader in the advertising technology space, having been named a "Leader" in the Gartner Magic Quadrant for Ad Tech in 2020. The company has also been named to Forbes' list of America's Best Startup Employers for two consecutive years (2020 and 2021).
In February 2021, Viant announced plans to go public through a merger with a special purpose acquisition company (SPAC) called "FDSE". The merger was completed in June 2021, and Viant began trading on the NASDAQ stock exchange under the ticker symbol "DSP" (short for "demand-side platform"). The company's IPO valued it at over $2 billion.
As of 2021, Viant employs over 500 people across its offices in the United States, Canada, and Europe. Its clients include leading brands such as McDonald's, Toyota, and Citibank. The company is focused on continuing to grow its customer base and expand its product offerings to meet the evolving needs of the advertising industry.