DoubleVerify Holdings Inc. is a publicly traded company that provides digital media measurement and analytics solutions to brands, agencies, and publishers. The company was founded in 2008 by Oren Netzer and Amir Ashkenazi, with headquarters in New York City, USA. Its technology is designed to detect and prevent fraud, improve ad performance, and ensure brand safety for online advertisers.
DoubleVerify’s platform analyzes data from various sources, including social media, video, display, mobile, and search. Its solutions include brand safety and suitability, fraud detection, viewability, ad verification, and performance measurement. The company uses machine learning and artificial intelligence (AI) to automate the process of detecting ad fraud, measuring viewability, and ensuring brand safety.
DoubleVerify works with over 1,200 clients, including many of the world's largest brands and publishers. Its clients span a range of industries, including automotive, consumer packaged goods, finance, pharmaceuticals, and technology. The company operates in over 75 countries, with offices in North America, Europe, Asia Pacific, and Latin America.
In 2021, DoubleVerify became a publicly traded company on the New York Stock Exchange (NYSE) through a merger with a special purpose acquisition company (SPAC). The merger raised over $700 million in capital, which the company plans to use to invest in new products and technologies, expand its global footprint, and acquire complementary businesses.
DoubleVerify has received numerous awards for its technology and services, including being named a Leader in Gartner's Magic Quadrant for Ad Verification and a Top 10 AI Solution Provider by CIO Applications. The company has also been recognized for its commitment to diversity and inclusion, receiving awards such as a Gold Stevie Award for Women in Business and being named one of the Best Workplaces for Diversity by Great Place to Work.