Estée Lauder Companies is a multinational beauty and skincare corporation that was founded in 1946 by Estée Lauder and her husband Joseph Lauder. The company is headquartered in New York City and operates in over 150 countries worldwide. Estée Lauder Companies is primarily focused on the development, production, marketing, and sale of skincare, makeup, fragrance, and hair care products under various brands.
Estée Lauder Companies operates under several well-known brands such as Estée Lauder, Clinique, MAC Cosmetics, La Mer, Bobbi Brown, Aveda, and Jo Malone London. The company's products are sold through various channels such as department stores, specialty retailers, online platforms, and the company's own brick-and-mortar stores. Estée Lauder Companies also engages in business-to-business sales of its products to spas, salons, and other professionals in the beauty industry.
Estée Lauder Companies is committed to innovation and research and development in the beauty industry. The company invests heavily in scientific research to develop new products and formulations that meet the evolving needs and preferences of its customers. The company has also been focused on expanding its digital capabilities to improve its online shopping experience and engage with customers through social media and other online platforms.
Estée Lauder Companies has received numerous awards and recognitions for its products and services. In 2020, the company's Clinique brand was named the most successful skincare brand in the U.S. by the market research firm NPD Group. The company has also been recognized for its commitment to sustainability and ethical practices.