Equitable Holdings Inc. is a leading financial services company that provides life insurance, retirement planning, and investment products and services to individuals and institutions in the United States. The company was founded in 1859 as the Equitable Life Assurance Society of America and has since grown to become a Fortune 500 company with over 8,000 employees and more than $500 billion in assets under management.
The company's primary business is life insurance, which it sells through a network of financial advisors and agents across the country. Equitable also offers retirement planning services, including annuities, and investment products such as mutual funds and separately managed accounts. Its target market includes individuals and businesses of all sizes, with a focus on high-net-worth individuals and institutional clients.
Equitable has a long history of innovation in the financial services industry. It was the first company to offer life insurance to women at the same rates as men and has been a pioneer in the development of variable annuities, a type of investment product that allows investors to participate in the stock market while receiving a guaranteed stream of income in retirement.
Equitable has undergone a significant transformation, including a rebranding from its former name, AXA Equitable Holdings, and a strategic shift towards a more customer-focused business model. The company has invested heavily in technology and data analytics to better understand and serve the needs of its customers, and has made several acquisitions to expand its product offerings and distribution channels.