Escalade, Incorporated is a sporting-goods and recreation company headquartered in Evansville, Indiana, with roots that stretch back to early 20th-century firms like The Williams Manufacturing Company and Indian Industries. Those predecessors, one focused on footwear and office products and the other on archery and table tennis, were eventually combined in the 1970s to form Escalade as a unified corporate entity. Over time, the company narrowed its focus toward sporting goods, indoor and outdoor recreation, and fitness, using acquisitions and brand development to build a broad but related portfolio.
The business designs, manufactures, imports and distributes equipment across categories including basketball, table tennis, archery, billiards, pickleball, lawn games and fitness. Within that portfolio, Bear Archery anchors the archery side with bows and related accessories for hunting and target shooting, while Goalrilla represents one of the flagship basketball brands for premium residential in-ground hoops. These and other labels sit under the Escalade Sports umbrella, giving the company reach from driveway basketball and backyard games to more technical equipment for enthusiasts in archery and emerging sports like pickleball.
Operations are organized around a single Sporting Goods segment, with design, engineering and product management coordinated from Evansville and other locations tied to key categories. Manufacturing is a mix of in-house production and global sourcing: certain archery, game-room and fitness products are built in Escalade’s own facilities, while others are sourced from partner factories and brought into the distribution network. Finished goods move through sporting-goods chains, specialty dealers, mass merchants, online retailers and direct-to-consumer channels, supported by regional warehouses and logistics partners that keep inventory close to major markets.
Escalade is known more as a multi-brand category leader than a single-name hero brand, often holding top positions in narrow segments such as residential basketball systems, recreational table tennis and certain archery niches. The combination of heritage brands like Bear Archery and driveway-dominant systems like Goalrilla, backed by a broad assortment of indoor and outdoor games, has given the company a reputation as a specialist in family- and enthusiast-oriented recreation equipment. Its strategy emphasizes owning leading labels in focused categories and using shared operations and distribution to support them efficiently at scale.