FAT Brands Inc. Class B is a prominent American restaurant franchising company known for its diverse portfolio of well-known restaurant brands across various cuisines. Founded in 2017 and headquartered in Beverly Hills, California, the company has rapidly expanded its footprint by acquiring and franchising a range of restaurant concepts.
At the core of FAT Brands' success is its strategy of acquiring and revitalizing established restaurant brands. The company has acquired and integrated iconic names like Fatburger, a popular fast-food burger chain known for its flame-grilled burgers, as well as other brands like Buffalo's Cafe and Hurricane Grill & Wings.
FAT Brands' portfolio extends beyond traditional fast food to include a variety of cuisines and dining experiences. This diversity allows the company to cater to a broader customer base, from burger enthusiasts to those seeking wings, Tex-Mex, and more.
The company's approach to franchising has been a key driver of its growth. FAT Brands offers franchisees the opportunity to operate well-known and established brands with a track record of customer loyalty. This strategy has allowed the company to rapidly expand its presence both within the United States and internationally.
FAT Brands' commitment to innovation is evident in its embrace of technology to enhance customer engagement and convenience. The company has integrated digital ordering platforms, mobile apps, and loyalty programs to cater to modern consumer preferences.