Firy Inc. is a technology holding company that operates businesses across mobile gaming, digital advertising, data, and online commerce. The company was founded in 2012 as Skillz Inc. and developed a mobile gaming platform centered on skill-based competitions. In June 2026, it changed its corporate name to Firy Inc., reflecting its expansion beyond a single gaming platform into a broader portfolio of technology businesses.
The company’s original and best-known business is Skillz, a platform that allows mobile-game developers to add competitive tournaments and prize-based gameplay to their applications. Skillz provides the underlying technology for player matching, tournament administration, payment processing, fraud prevention, compliance, and customer support. Game developers use the platform to create competitive experiences without having to build those systems independently.
Firy also operates RZR, a performance-marketing and advertising business that uses first-party data and technology to help companies acquire, understand, and engage customers. Through this business, Firy participates in areas such as digital advertising, audience targeting, customer identity, and campaign measurement. The company combines consumer data with advertising infrastructure to connect brands with audiences across gaming and other digital channels.
By organizing Skillz, RZR, and related technology assets under one holding company, Firy operates across several connected parts of the digital economy. Its businesses combine interactive entertainment, advertising technology, data analysis, payment systems, and enterprise infrastructure, allowing the company to serve game developers, advertisers, brands, and consumers through a shared technology ecosystem.