Flash Sports & Media Holdings, Inc. is a Tampa, Florida-based sports, media, and experiential marketing company focused primarily on professional cricket and live sports entertainment. The corporate entity was originally formed in 2014 and previously operated as urban-gro, Inc. It entered the sports and media industry through a merger with Flash Sports & Media in February 2026 and subsequently adopted the Flash Sports & Media Holdings name.
The company creates, produces, manages, and commercializes live sporting events, original programming, media rights, and branded fan experiences. Its business model is designed to generate revenue through broadcast and streaming rights, sponsorship agreements, franchise operations, ticket sales, advertising, digital content, and event-related brand activations. Flash works with sports organizations, commercial partners, broadcasters, and sponsors to develop events that can reach both local audiences and international markets.
Cricket is the company’s main area of focus, particularly the rapidly expanding T20 format. Through its Innovative Production Group subsidiary, Flash participates in the development and commercial management of professional cricket leagues and tournaments. Its portfolio includes involvement with the Lanka Premier League and the development of franchise competitions in markets such as Malaysia, Singapore, and Zimbabwe. These properties allow the company to participate across several parts of the cricket industry, including league operations, media distribution, sponsorship sales, franchise development, and fan engagement.
Flash also provides the production and technology infrastructure needed to distribute sports programming across television, streaming services, and digital platforms. Its capabilities include live broadcasting, cloud-based and 4K production, interactive viewing features, augmented-reality experiences, and personalized digital content. By combining ownership or management of sports properties with production, media-rights commercialization, and experiential marketing, the company seeks to operate as an integrated platform connecting leagues, broadcasters, sponsors, teams, and sports fans.