First Watch Restaurant Group Inc. is an American restaurant chain headquartered in University Park, Florida. The company operates under several names, including First Watch, The Egg & I, and The Good Egg, and offers breakfast, brunch, and lunch options. First Watch was founded in 1983 by John Sullivan and Ken Pendery in Pacific Grove, California. The company's initial goal was to offer an alternative to fast food breakfast options with a focus on fresh ingredients and healthy menu items.
The company's growth has been steady since its founding, with a mix of company-owned and franchised locations throughout the United States. In recent years, First Watch has expanded its menu to include more lunch options, such as salads and sandwiches, while still maintaining its focus on fresh ingredients. First Watch also offers seasonal menus that feature locally sourced ingredients when possible.
As of 2021, First Watch has over 400 locations in 33 states, making it one of the largest daytime-only restaurant chains in the United States. The company has been recognized for its commitment to sustainability, with many of its restaurants featuring energy-efficient design and eco-friendly practices, such as composting and recycling.