Gambling.com Group Ltd. is an online gambling affiliate company that was founded in 2006 in Malta. The company provides players with trusted and reliable information about online gambling sites, helping them make informed choices when choosing where to play. Its portfolio includes gambling.com, bookies.com, and casinosource.co.uk, among others.
The company's primary business model involves generating revenue through affiliate marketing. It partners with online gambling operators to promote their products to its audience of players, earning a commission on any players who sign up and make a deposit through the company's referral links.
Gambling.com Group Ltd. went public on the NASDAQ in December 2020, trading under the ticker symbol "GAMB." The company raised $16 million in its initial public offering, with shares priced at $8.50.
Since going public, Gambling.com Group Ltd. has continued to expand its operations, acquiring a number of other companies in the online gambling space. In March 2021, it acquired Bookies.com, a leading sports betting affiliate site, for $2.5 million. In April of the same year, it acquired the sports betting affiliate, websites Mybettingsites.com and Bettingpros.com.
In addition to its affiliate marketing business, Gambling.com Group Ltd. has also developed its own proprietary technology platform, which it uses to provide personalized recommendations to players. The platform uses machine learning algorithms to analyze players' behavior and preferences, allowing the company to offer tailored recommendations for online gambling sites and products.
Overall, Gambling.com Group Ltd. has established itself as a major player in the online gambling affiliate space, with a strong reputation for providing high-quality information and recommendations to players.