Greenlane Holdings, Inc. is a global seller of premium vaporization products, consumption accessories, and CBD products. The company provides an extensive product portfolio and distributes to thousands of retailers and wholesalers worldwide, including licensed cannabis dispensaries, smoke shops, and specialty retail stores. Its product offerings include e-cigarettes, vaporizers, pipes, rolling papers, and grinders. Greenlane's business model involves partnering with established and emerging brands in the industry, which it helps to grow through its distribution channels and marketing expertise.
Greenlane was founded in 2005 in Boca Raton, Florida, by Aaron LoCascio and Adam Schoenfeld. The company initially sold e-cigarettes and accessories, but later expanded its offerings to include cannabis-related products. In 2019, Greenlane merged with KushCo Holdings, another leading supplier of cannabis products, and the combined company went public on the Nasdaq under the ticker symbol GNLN.
Greenlane's revenue comes from wholesale distribution, which accounted for 93% of its net sales in 2020. The company's customer base is diverse and includes smoke shops, dispensaries, and e-commerce platforms. In addition to distribution, Greenlane offers marketing and brand development services to its partners. The company has a portfolio of over 7,000 SKUs (stock-keeping units), including its own flagship brand, Higher Standards.
Greenlane has also made significant progress in expanding its footprint in the European market. In 2020, the company signed a distribution agreement with Canada-based Supreme Cannabis to distribute its products in Europe. Additionally, Greenlane partnered with a leading European CBD brand, Hemplyne, to distribute its products throughout the United States.