Gold.com traces its roots to A-Mark Precious Metals, which was founded in 1965 as a company focused on bullion — gold, silver, platinum, palladium, etc. — and numismatic coins. Over time, it built a comprehensive, vertically integrated precious-metals business: sourcing bullion directly from sovereign and private mints, distributing to wholesale and institutional clients, selling to retail and collector customers, and providing ancillary services such as secure storage, logistics, and secured lending.
In 2025 the company accelerated expansion into the collectibles and numismatic-coin space. It completed several acquisitions: most notably, it bought 100% of Spectrum Group International, Inc. (the parent of Stack’s Bowers Galleries), a major global rare-coin and currency auction house; and it acquired remaining ownership in AMS Holding, LLC (which operates the brand GOVMINT). These moves significantly broadened its offerings, from bullion into rare and collectible coins, and strengthened its footprint in the numismatic and retail markets.
On November 6, 2025, the company announced a major rebranding: effective December 2, 2025, A-Mark Precious Metals would change its name to Gold.com, Inc., and move its stock listing from the Nasdaq to the New York Stock Exchange (NYSE), adopting the ticker symbol “GOLD.” This rebrand is intended to reflect the company’s leadership and broad scope across precious metals, numismatics, coins, and collectibles — and to better align its public identity with its business strategy and product focus.
With the rebrand, Gold.com becomes one of the most integrated precious-metals platforms globally. Its operations span Direct-to-Consumer retail (through a portfolio of brands and online platforms), Wholesale & Ancillary Services (selling bullion & coins to dealers, institutions, and global customers; offering storage, logistics, minting), and Secured Lending (providing loans collateralized by bullion, coins, and collectibles). The company reported annual revenues of about $11.9 billion for the 12 months ending September 30, 2025.