Acushnet Holdings Corp. is a golf-focused equipment and apparel company headquartered in Fairhaven, Massachusetts, near the original rubber-processing business it grew out of in the early 20th century. The company began as Acushnet Process Company in nearby Acushnet, Massachusetts, supplying rubber products before shifting its attention to golf balls and, eventually, broader golf equipment. That evolution from industrial rubber to golf technology set the foundation for a business that now sits at the center of the dedicated-golfer market.
The portfolio is built around two flagship brands: Titleist and FootJoy. Titleist covers golf balls, clubs and related equipment, with a particular emphasis on premium performance golf balls and players’ clubs aimed at serious and competitive golfers. FootJoy focuses on golf footwear, gloves and apparel, supplying the shoes and handwear many golfers associate with tour-level performance and fit. Together, these brands span the core of the on-course experience: what golfers hit, what they wear and how they connect to the club.
Operations are organized as a vertically integrated golf-products platform, especially on the ball and club side. Acushnet designs and manufactures golf balls in multiple specialized plants in and around New Bedford, Massachusetts, supported by an R&D technology center that focuses on materials science, aerodynamics and process engineering. Club design, fitting and assembly combine in-house engineering with regional customization operations, while FootJoy products are produced through a mix of owned and contract manufacturing, then routed through distribution centers and pro-shop, specialty, and retail channels worldwide.
Within the golf industry, Acushnet is regarded as one of the most influential equipment groups, with Titleist and FootJoy consistently positioned at the performance end of the market. Its reputation rests on long-running investment in golf-specific R&D, tightly controlled manufacturing processes for balls and clubs, and the technical credibility of its footwear and glove lines among serious players. That combination has made Acushnet a reference point for premium golf products, especially among dedicated golfers who prioritize feel, consistency and fit over broad lifestyle positioning.