Groupon Inc. is a well-known American e-commerce marketplace that connects consumers with local businesses by offering a wide array of products and services at discounted prices. The company, headquartered in Chicago, Illinois, was founded in 2008 and quickly became a pioneer in the daily deals and online coupon industry. Groupon's mission is to make it easier for people to explore, discover, and save on experiences and products in their local areas and beyond.
Groupon's platform offers a diverse range of deals, including discounts on dining at local restaurants, spa treatments, travel accommodations, event tickets, electronics, and more. These deals are typically offered for a limited time, encouraging customers to take advantage of exclusive discounts and experience new businesses or activities. Groupon partners with thousands of local businesses to showcase their offerings and attract new customers.
One of Groupon's distinguishing features is its user-friendly website and mobile app, which enable customers to easily browse and purchase deals. The platform provides detailed descriptions of deals, customer reviews, and user ratings to help consumers make informed choices. Groupon's search and filtering options make it simple to find deals that match individual preferences and interests.
Groupon has expanded its offerings to include the Groupon Goods and Groupon Getaways segments. Groupon Goods offers a marketplace for discounted consumer products, from electronics to home goods. Groupon Getaways provides deals on travel and vacation packages, allowing customers to explore new destinations or plan getaways at reduced prices.
The company has also ventured into Groupon+, a program that links deals to credit cards. Groupon+ allows customers to claim and redeem deals by simply using their registered credit card, eliminating the need for vouchers or paper coupons.