Harley-Davidson is an iconic American motorcycle manufacturer that has been in operation for over a century. It was founded in 1903 by William S. Harley and Arthur Davidson in Milwaukee, Wisconsin. The company has a rich history and is known for its distinctive motorcycles, which have become synonymous with American motorcycle culture.
Harley-Davidson primarily designs, manufactures, and sells motorcycles and related products. They offer a diverse lineup of motorcycles catering to various riding styles, from cruisers to touring bikes. The company has built a strong brand image and has a loyal customer base that values the unique experience and lifestyle associated with Harley-Davidson motorcycles.
Over the years, Harley-Davidson has become an internationally recognized brand, with a significant presence in the global motorcycle market. The company also generates revenue from the sale of parts, accessories, and apparel, allowing enthusiasts to personalize their motorcycles and showcase their affiliation with the brand.
Harley-Davidson went public in 1986, with its shares listed on the New York Stock Exchange under the ticker symbol "HOG." Going public provided the company with access to capital markets and allowed it to raise funds for expansion and investment in new products and technologies.
As a publicly traded company, Harley-Davidson faces the challenges and opportunities associated with operating in a competitive market. The motorcycle industry is influenced by factors such as consumer preferences, economic conditions, and regulatory requirements. The company's performance depends on its ability to innovate, meet customer demands, and maintain a strong brand image.
Despite facing various market challenges, Harley-Davidson has remained a prominent player in the motorcycle industry. The company's motorcycles continue to be sought after by enthusiasts worldwide, and its brand represents a lifestyle and sense of freedom that resonates with many riders. As it continues to navigate the ever-changing landscape of the motorcycle market, Harley-Davidson strives to uphold its legacy and deliver exceptional motorcycles and experiences to its customers.