Hertz Global Holdings, Inc. is a car rental and mobility company with its principal executive offices in Estero, Florida. It is the holding company for The Hertz Corporation and related subsidiaries that operate the business globally.
The company’s roots trace back to the early days of car rental—its operating business is a successor to vehicle-rental enterprises that date to 1918, and the Hertz brand grew into one of the most widely recognized names in the category.
Hertz runs a large network of rental locations worldwide through subsidiaries and licensees, serving leisure and business travelers across major airport and neighborhood markets. Within its brand family, it operates the Hertz and Dollar rental brands (alongside additional brands), offering different value propositions while sharing centralized fleet, technology, and operating capabilities.
The company also operates complementary mobility channels, including a used-vehicle sales business that sells former fleet vehicles online and through U.S. locations, plus a car-sharing operation in parts of Europe. These adjacent lines extend the customer relationship beyond the rental counter and help the company capture value across more of a vehicle’s lifecycle.
Hertz’s model blends fleet operations, pricing and yield management, and high-throughput servicing/turnaround with customer-facing digital and loyalty features designed to make rentals more convenient. That combination—scale, brand reach, and operational execution—defines how Hertz competes in the mobility market across both short-duration rentals and broader vehicle access needs.