Interpublic Group (IPG) is a global advertising and marketing services company headquartered in New York City. It was founded in 1961 as a result of the merger between two advertising agencies, McCann-Erickson and The Marsteller Agency. Today, IPG is one of the world's leading advertising holding companies, providing a range of services to clients worldwide.
IPG operates through a portfolio of specialized agencies that offer various advertising and marketing services. These agencies include McCann Worldgroup, FCB, MullenLowe Group, and Weber Shandwick, among others. The company's services encompass brand advertising, digital marketing, public relations, media buying and planning, market research, and strategic consulting.
IPG's agencies work with a diverse range of clients across various industries, helping them develop effective advertising and marketing campaigns to reach their target audiences. The company has a global presence, with offices in more than 100 countries, allowing it to serve clients on a local, regional, and international scale.
Interpublic Group went public in 1971 and is listed on the New York Stock Exchange under the ticker symbol "IPG." The initial public offering (IPO) allowed the company to raise capital and expand its operations. Since then, IPG has grown both organically and through acquisitions, expanding its agency network and diversifying its capabilities to meet the evolving needs of the advertising industry.
As a leading advertising holding company, IPG strives to deliver innovative and effective solutions to its clients. It leverages data, technology, and creative expertise to develop integrated marketing campaigns that drive brand awareness, engage consumers, and generate business results. IPG's client-centric approach, combined with its extensive industry knowledge and global reach, has earned it a strong reputation in the advertising and marketing services sector.