Lamar Advertising Co. is a leading outdoor advertising company founded in 1902. Based in Baton Rouge, Louisiana, the company operates one of the largest networks of billboards, digital displays, transit advertising, and airport advertising across the United States and Canada. Lamar Advertising specializes in providing impactful and visually appealing advertising solutions to reach a wide audience.
The company's primary business is leasing advertising space on its vast network of billboards and displays. Lamar Advertising strategically locates its advertising assets in high-traffic areas, targeting both motorists and pedestrians. The company offers various formats, including traditional billboards, digital billboards, and transit advertising, allowing advertisers to effectively communicate their messages and reach their target markets.
Lamar Advertising plays a crucial role in connecting advertisers with consumers by creating eye-catching and engaging advertisements that capture attention and leave a lasting impression. The company's diverse portfolio of advertising assets spans across different industries, including retail, entertainment, automotive, and more.
Lamar Advertising went public in 1996, making its initial public offering on the NASDAQ stock exchange under the ticker symbol LAMR. It has since expanded its advertising network through acquisitions and organic growth, solidifying its position as a leader in the outdoor advertising industry.
With a strong focus on innovation, Lamar Advertising continually invests in new technologies and digital displays to provide advertisers with more dynamic and interactive advertising opportunities. The company's digital displays offer flexibility and real-time content updates, enabling advertisers to deliver timely messages and engage with their target audience in a more impactful way.
Lamar Advertising's success stems from its ability to provide advertisers with effective and memorable advertising solutions that drive brand awareness and consumer engagement. By leveraging its extensive network and technological advancements, the company remains at the forefront of the outdoor advertising industry, delivering compelling advertising campaigns that resonate with consumers and generate results for advertisers.