Founded by big-wave surfer Laird Hamilton, Laird Superfood Inc. is a company built around the philosophy of harnessing the power of plant-based superfoods to enhance health and performance. They believe that incorporating these nutrient-rich ingredients into your diet can fuel your body and mind throughout the day.
Laird Superfood's hero product is their creamer, a dairy-free powdered blend designed to elevate your coffee or tea. Their creamer boasts a range of flavors like vanilla, chocolate, and even turmeric, all formulated with ingredients like coconut milk powder and MCT oil for sustained energy. They also offer other superfood options including drink mixes, adaptogenic mushrooms, and even coffee beans.
Sustainability is a core principle for Laird Superfood. They source their ingredients responsibly and prioritize using organic and non-GMO components whenever possible. Their commitment to clean, minimally processed ingredients resonates with health-conscious consumers seeking to integrate superfoods into their daily routines.
Laird Superfood leverages the fame of its founder, Laird Hamilton, to promote its products. Hamilton's reputation as a surfer and fitness guru adds a layer of credibility to the brand's focus on health and performance. They also cultivate a strong online presence, providing recipes, fitness tips, and educational content about superfoods.
With its emphasis on plant-based, functional foods and its commitment to quality and sustainability, Laird Superfood has carved out a space for itself in the growing health and wellness market.