Lulu's Fashion Lounge Holdings Inc. is a customer driven, digitally native fashion brand for women. Based in California and serving millions of customers worldwide, Lulu's develops styles with the customer in mind, using direct consumer feedback and insights to refine its products. With fresh inventory hitting the site almost daily, Lulu's features on-trend, high-quality, must-have pieces, at affordable prices. As a brand built on customer feedback, Lulu's puts an extreme focus on providing exceptional customer service and a personalized shopping experience.
Lulu's was founded in 2009 by David McCreight, who had previously worked at Urban Outfitters and Anthropologie. The company started as a vintage shop called LuLu*s Fashion Lounge.
Lulu's has a strong online presence and sells its products through its website and mobile app. The company also has a few retail stores.
Lulu's has a wide range of products, including dresses, tops, bottoms, outerwear, swimwear, and accessories. The company's products are designed for women of all ages and sizes.