Topgolf Callaway Brands Corp. is a modern golf and active-lifestyle company headquartered in Carlsbad, California, where its corporate, product and brand-management teams are based. The business traces back to Callaway Golf’s rise as a premium golf-club and ball manufacturer and then shifted shape through the combination with Topgolf, creating a single platform that spans on-course equipment, off-course entertainment and lifestyle apparel. That evolution—from a traditional equipment maker into a broader “modern golf” ecosystem—still frames how the company defines its role in the game.
The portfolio is organized into three tightly linked areas: golf entertainment, golf equipment and active-lifestyle products. On the entertainment side, the Topgolf brand operates technology-enabled driving-range venues that pair golf with food, beverage and digital game formats, supported by Toptracer ball-tracking systems. On the equipment and lifestyle side, Callaway Golf anchors the club and ball business, complemented by brands such as Odyssey putters, TravisMathew apparel and OGIO bags that extend the company into apparel, footwear and carry-goods for golf and everyday use. Together, those brands let the group participate in everything from a casual night out at a Topgolf bay to fully kitted-out play on the course.
Operations are built on a mix of owned venues, proprietary technology platforms and global design-and-sourcing networks. Topgolf venues are company-operated or franchised locations that integrate in-house software, ball-tracking hardware and venue operations into a standardized experience across markets, while the Toptracer technology is also licensed into independent driving ranges. The equipment and active-lifestyle segments rely on design and R&D centers tied to Callaway’s heritage in club and ball engineering, with manufacturing carried out through a combination of owned facilities and contract manufacturers, supported by regional distribution hubs that serve wholesale, retail and direct-to-consumer channels worldwide.
In the industry, Topgolf Callaway is viewed as a hybrid of sports-equipment maker, entertainment operator and lifestyle brand house, often cited as a key example of how golf is expanding beyond the traditional course. Its reputation rests on the technical credibility of Callaway equipment, the cultural visibility of Topgolf as a social destination, and the growth of lifestyle labels like TravisMathew that appeal to consumers who may or may not play golf regularly. That combination positions the company as a central player in what it calls “modern golf,” connecting hardware, venues and apparel into a single, branded ecosystem for both core golfers and casual participants.