Morningstar Inc. is a leading provider of independent investment research and investment management services. The company was founded in 1984 by Joe Mansueto and is headquartered in Chicago, Illinois, USA. Morningstar's mission is to empower investors with the information and tools they need to make informed investment decisions and achieve their financial goals. Morningstar Inc. is listed on the NASDAQ Stock Market under the ticker symbol "MORN."
Morningstar offers a wide range of products and services to individual investors, financial advisors, and institutions. Their flagship product is Morningstar Direct, a powerful investment analysis platform that provides access to a comprehensive database of investment information, including market data, company profiles, mutual fund and ETF research, and portfolio analysis tools. Morningstar also provides investment management services through their subsidiary, Morningstar Investment Management LLC.
Something of exceptional note from Morningstar is their development of the Morningstar Rating, also known as the "star rating" system. This rating system is widely recognized in the investment industry and is used to evaluate the performance of mutual funds and ETFs. The star rating ranges from one to five stars, with five stars indicating superior historical performance relative to similar funds.
Morningstar is also known for its independent and objective research. They provide in-depth analysis, ratings, and commentary on various investment products, including stocks, mutual funds, and ETFs. Their research helps investors gain insights into the financial health, competitive positioning, and investment potential of companies and funds.
In addition to their research and investment management services, Morningstar offers educational resources to investors. They provide articles, videos, webinars, and tools that help individuals expand their knowledge of investing, financial planning, and retirement savings.