Nike, Inc. is a multinational corporation and one of the world's largest suppliers of athletic shoes and apparel. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Initially, it operated as a distributor for the Japanese shoe company Onitsuka Tiger (now ASICS). In 1971, the company changed its name to Nike, inspired by the Greek goddess of victory.
Nike designs, develops, markets, and sells a wide range of athletic footwear, apparel, equipment, and accessories. The company's products cater to various sports and activities, including running, basketball, soccer, tennis, and more. Nike's products are known for their innovative designs, performance-enhancing technologies, and iconic branding.
Introduced in 1987, the Air Max series revolutionized the sneaker industry with its visible Air cushioning technology. The Air Max shoes feature a distinctive air-filled transparent bubble in the sole, providing superior cushioning and impact absorption. Over the years, Nike has expanded the Air Max line with numerous iterations and collaborations, becoming a symbol of style and comfort.
As a global company, Nike operates in multiple markets worldwide. It has a significant presence in North America, Europe, Asia Pacific, and Latin America. Nike's products are sold through various channels, including company-owned stores, online platforms, and third-party retailers. The company has also developed a strong direct-to-consumer business, leveraging its e-commerce platform to reach a wider customer base.
Nike is listed on the New York Stock Exchange (NYSE) under the ticker symbol "NKE." The company has consistently demonstrated strong financial performance and brand loyalty. Nike's iconic swoosh logo and its association with top athletes and sports teams have contributed to its worldwide recognition and success. Nike has also been at the forefront of marketing and advertising campaigns, leveraging celebrity endorsements and innovative storytelling to connect with consumers.