NerdWallet Inc. is a personal finance company that provides financial guidance and tools to help consumers make informed financial decisions. The company was founded in 2009 by Tim Chen and Jacob Gibson, with the mission of empowering people to improve their financial well-being. NerdWallet is headquartered in San Francisco, California.
At its core, NerdWallet offers a website and mobile app that provide a wide range of financial information, resources, and tools. These include personalized recommendations for credit cards, loans, insurance, investing, and other financial products and services. The platform aims to simplify complex financial concepts and help users find the best options for their specific needs.
NerdWallet operates as a comparison site, offering side-by-side comparisons of various financial products and services. Users can access expert reviews, user ratings, and detailed information to make informed decisions. The platform also features educational articles, guides, and calculators to help users understand financial concepts and make smart money choices.
While NerdWallet does not directly offer financial products or services, it partners with a wide range of financial institutions, including banks, credit card issuers, and insurance providers. Through these partnerships, NerdWallet earns referral fees or commissions when users apply for and use the recommended products or services. The company strives to provide objective and unbiased information to help individuals make confident financial decisions. NerdWallet's content and recommendations are independent of any financial institution influence, aiming to provide users with reliable and trustworthy information.