Nu Holdings Ltd., commonly known as Nubank, is a leading digital banking platform headquartered in São Paulo, Brazil. Founded in 2013 by David Vélez, Cristina Junqueira, and Edward Wible, the company has rapidly expanded its footprint across Latin America, serving over 118 million customers in Brazil, Mexico, and Colombia as of early 2025 . Nubank's mission centers on simplifying financial services and providing accessible, user-friendly solutions to a broad customer base.
Nubank offers a comprehensive suite of financial products, including credit cards, digital bank accounts, personal loans, and investment services . A distinctive feature of Nubank is its mobile-first approach, allowing customers to manage their finances entirely through a user-friendly app. This strategy has been particularly effective in reaching underserved populations, with the company enabling over 20 million Brazilians to obtain their first credit card within five years
The company's growth is underpinned by its proprietary technology and data-driven decision-making processes. By leveraging advanced analytics and automation, Nubank has maintained a low-cost operating model while scaling its services efficiently. This approach has not only facilitated rapid customer acquisition but also contributed to the company's financial performance, with revenues reaching $3.2 billion and net income of $557.2 million in the first quarter of 2025
Nubank continues to explore opportunities for expansion and innovation. In 2023, the company applied for a banking license in Mexico to broaden its product offerings in the region . Additionally, Nubank has invested in technological advancements, including partnerships to enhance its customer service capabilities through artificial intelligence . These initiatives reflect Nubank's commitment to redefining the banking experience and extending its reach within and beyond Latin America.