Newell Brands is a multinational consumer goods company that designs, manufactures, and distributes a wide range of products for home and commercial use. The company was founded in 1903 as Newell Manufacturing Company by Edgar A. Newell in Ogdensburg, New York. Originally, the company specialized in making curtain rods and other hardware products. Over the years, Newell Brands expanded its product portfolio through acquisitions and diversification.
Today, Newell Brands operates in various segments, including Appliances & Cookware, Food & Commercial, Home & Outdoor Living, and Learning & Development. Its products span across different categories, such as kitchen appliances, cookware, home organization and storage solutions, outdoor products, writing instruments, and baby products, among others. Some of its well-known brands include Rubbermaid, Coleman, Sharpie, Paper Mate, Graco, and Elmer's.
Newell Brands is a publicly traded company and is listed on the Nasdaq Stock Market under the ticker symbol "NWL." It has a global presence and sells its products in over 100 countries. The company operates through a combination of direct sales, distribution partners, and e-commerce channels, catering to both individual consumers and commercial customers.
While Newell Brands has a wide range of products, one of its flagship products is the Rubbermaid brand, known for its innovative and durable storage and organization solutions. Rubbermaid offers a variety of products for organizing and decluttering spaces, including storage containers, bins, shelves, and closet systems. The brand is recognized for its quality and functionality, helping consumers simplify their lives and keep their spaces neat and organized.
Newell Brands continues to focus on driving innovation and enhancing its product offerings to meet evolving consumer needs. The company invests in research and development, design, and marketing to deliver products that provide value and improve the everyday lives of its customers. With its diverse brand portfolio and commitment to excellence, Newell Brands strives to be a leader in the consumer goods industry.