Outbrain Inc. is a global advertising technology company that specializes in native advertising and content discovery. The company was founded in 2006 by Yaron Galai and Ori Lahav and is headquartered in New York City, with additional offices worldwide. Outbrain's mission is to help connect advertisers with their target audiences through personalized content recommendations.
Outbrain's is a content discovery platform, which operates on a network of premium publishers' websites. The platform uses advanced algorithms and machine learning to analyze user behavior and provide personalized content recommendations. These recommendations appear as sponsored links or widgets at the bottom of articles, allowing advertisers to promote their content in a native and non-intrusive way.
The company's content discovery platform reaches a vast audience, with billions of recommendations served each month across the globe. Outbrain partners with publishers to monetize their content and provides advertisers with a scalable and effective way to reach engaged users. By delivering relevant and engaging content to readers, Outbrain aims to enhance user experience and drive meaningful engagement for advertisers.
In addition to its content discovery platform, Outbrain offers various advertising solutions, including video ads, mobile ads, and audience targeting capabilities. The company enables advertisers to optimize their campaigns and reach specific demographic segments or target audiences based on their interests and behaviors.
The company has implemented strict content guidelines and verification processes to ensure the integrity and authenticity of the promoted content. Outbrain also prioritizes user experience, striving to deliver relevant and valuable recommendations that enhance the overall browsing experience.