OneWater Marine Inc. grew from a small group of regional marine dealerships into a consolidated retail platform and is now headquartered in Buford, Georgia, near Lake Lanier. That location serves as the corporate hub for strategy, inventory planning and shared services that support a network of acquired stores. From the outset, the company’s growth model has been built around buying established local dealers, keeping their on-the-water presence and relationships intact, and integrating them into a common operating and systems backbone.
The business is focused on selling new and pre-owned recreational boats, along with related parts, accessories, financing, insurance and service plans. Under banners such as OneWater Yacht Group, which concentrates on premium yacht brands, and regional dealership names like Legendary Marine, the company represents dozens of boat manufacturers across segments ranging from center consoles and pontoons to cruisers and yachts. Revenue is deliberately diversified across boat sales, high-margin parts and service, and a suite of finance and protection products that follow customers through the life of ownership.
Operationally, OneWater runs one of the largest marine retail footprints in the United States, with close to a hundred locations across multiple states, supported by distribution centers and online marketplaces. Centralized systems handle inventory management, OEM relationships, and pricing guidance, while local dealerships retain their own sales teams and service bays to fit regional boating patterns. Dedicated service centers—such as the large OneWater Service Center near the corporate base in Buford—provide technical support, repairs and parts logistics, giving the network a backbone for warranty work, refits and seasonal maintenance.
Within the marine industry, OneWater is regarded as a scale consolidator in a fragmented market, known for bringing independent dealers into a shared platform without stripping away their local identity. Its reputation rests on the breadth of brands it carries, the reach of its dealership and yacht-sales network, and the ability to pair boat transactions with financing, insurance and after-sale service. Partnerships with high-profile boat builders and yacht manufacturers reinforce its position as a key retail and distribution channel for both mainstream and premium marine products in the U.S.