Everpure, Inc. is the new name of the company formerly known as Pure Storage, a Santa Clara, California-based technology company focused on enterprise data storage and data management. The company was founded in 2009 as Pure Storage and built its reputation around all-flash storage systems, which helped businesses replace slower traditional storage infrastructure with faster, more efficient flash-based platforms. In 2026, the company announced that it would become Everpure to reflect its move beyond storage hardware into broader data management for the AI era.
The company’s core business centers on helping enterprises store, manage, protect, and use large amounts of data across modern technology environments. Its platform includes products such as FlashArray, FlashBlade, Evergreen//One, Portworx, and Enterprise Data Cloud, serving use cases like artificial intelligence, cloud computing, cyber resilience, high-performance computing, virtualization, databases, and data protection. Everpure’s broader goal is to simplify how organizations manage data across different systems while improving speed, reliability, and operational efficiency.
Everpure operates in the global enterprise technology market, serving companies that need high-performance and scalable data infrastructure. Its customers include organizations that rely on heavy data workloads, especially those building AI systems or managing large cloud and hybrid-cloud environments. The company’s value proposition is built around performance, lower operational complexity, subscription-style storage services, and non-disruptive upgrades through its Evergreen architecture.
A major part of Everpure’s recent strategy is its push into AI-ready data management. Alongside the rebrand, the company announced plans to acquire 1touch, a data intelligence and orchestration company. That acquisition is intended to help Everpure give customers a more unified view of their enterprise information, making data easier to organize, understand, and activate for AI and analytics.