Performance Food Group Co. (PFG) is a prominent foodservice distribution company headquartered in Richmond, Virginia. Established in 1885, PFG has grown significantly over the years to become one of the largest foodservice distributors in the United States. The company operates through three main segments: Foodservice, Vistar, and Convenience. PFG's extensive network supplies a wide range of food and related products to restaurants, hotels, healthcare facilities, schools, and other institutional customers, demonstrating its broad market reach and critical role in the foodservice industry.
The Foodservice segment is the core of PFG's business, providing a comprehensive assortment of products, including fresh and frozen meats, seafood, dairy, produce, and pantry staples. This segment also offers non-food items such as kitchen supplies and cleaning products. PFG's Foodservice division is known for its high-quality brands, including its proprietary labels like West Creek, Ridgecrest, and Silver Source, which cater to diverse culinary needs and operational requirements. The company emphasizes strong relationships with its customers, offering tailored solutions and exceptional service to help them succeed in a competitive marketplace.
Vistar, another key segment of PFG, specializes in distributing products to the vending, office coffee services, theater, retail, hospitality, and corrections markets. Vistar's extensive product range includes snacks, beverages, candy, and other impulse items. This segment leverages a specialized distribution network to meet the unique demands of these markets, providing convenient and efficient delivery of products that are essential for customer satisfaction and operational efficiency. Vistar's expertise in niche markets sets it apart from traditional foodservice distribution and highlights PFG's diverse business model.
PFG's Convenience segment focuses on the distribution of products to convenience stores, offering a wide array of items such as snacks, beverages, tobacco products, and other convenience store essentials. This segment is designed to support the specific needs of convenience store operators by providing a reliable supply chain and a broad product portfolio. The Convenience segment's strategic approach includes understanding market trends and consumer preferences, enabling PFG to deliver products that drive traffic and sales for convenience store customers.