Restaurant Brands International Inc. (RBI) is a multinational fast-food company that owns and operates three well-known restaurant brands: Burger King, Tim Hortons, and Popeyes Louisiana Kitchen. The company was founded on December 15, 2014, following the merger of Burger King and Tim Hortons. It is based in Toronto, Canada, and has its operational headquarters in Miami, Florida, USA.
Burger King, founded in 1954, is a global fast-food chain known for its flame-grilled burgers and signature Whopper sandwich. Tim Hortons, founded in 1964 in Hamilton, Ontario, Canada, is a popular coffee and donut chain. Popeyes Louisiana Kitchen, founded in 1972 in New Orleans, Louisiana, USA, is renowned for its Southern-style fried chicken and Cajun-inspired dishes.
RBI's primary business model is based on a franchise system, where the majority of its restaurants are owned and operated by independent franchisees. This approach allows RBI to expand rapidly and efficiently, leveraging the expertise and resources of franchisees while maintaining control over brand standards and menu offerings.
RBI's portfolio of restaurant brands gives it a diverse market presence in the quick-service restaurant (QSR) industry. The acquisition of Popeyes Louisiana Kitchen in 2017 expanded the company's global footprint and strengthened its position in the fast-food market.
Since its formation, RBI has focused on global expansion, introducing its brands to new markets and accelerating growth in existing markets. The company's expansion strategy includes partnerships with international franchisees and master franchise agreements to facilitate market penetration in various countries.
RBI's commitment to innovation is reflected in its continuous menu development, marketing initiatives, and technology investments. The company has embraced digital transformation by introducing mobile ordering, delivery services, and loyalty programs to enhance the customer experience and drive sales growth across its restaurant brands.