QVC Group Inc. is a video and digital commerce company headquartered in West Chester, Pennsylvania. The business has been built around televised retailing and has evolved into a broader “live shopping” model that blends entertainment with commerce across multiple platforms.
The company’s current identity follows a corporate evolution that previously operated under the Qurate Retail name, reflecting a decision to lean into the brand recognition and reach of its flagship shopping networks. Over time, this structure brought several retail concepts under one umbrella while keeping a strong focus on live product discovery and storytelling-led shopping.
QVC Group runs large-scale live video commerce operations designed to turn product demonstrations into real-time purchasing, supported by fulfillment, customer service, and content production.The company’s approach is to curate assortments and build repeat engagement by pairing hosts and creators with products, conversations, and community-style shopping experiences.
The company is best known through QVC and HSN, which together are often presented as a combined operating platform that reaches customers through traditional television, streaming experiences, websites, mobile apps, and social channels. This multi-channel distribution is central to how QVC Group maintains broad household reach while also meeting shoppers where they increasingly spend time digitally.
QVC Group’s expansion focus centers on pushing further into live social shopping—bringing its long-form product storytelling into newer streaming and social formats while continuing to strengthen the end-to-end experience from discovery to delivery.