The RealReal Inc is a leading online luxury consignment marketplace based in San Francisco, California, USA. The company was founded in 2011 by Julie Wainwright, a seasoned entrepreneur, and fashion enthusiast. RealReal's inception was driven by the vision of creating a platform that allows individuals to buy and sell high-end, authenticated luxury items in a safe and convenient manner.
RealReal's core business model revolves around consignment, where individuals can consign their pre-owned luxury items, such as clothing, handbags, shoes, and accessories. The company's team of experts carefully authenticates and verifies the items to ensure their genuineness before listing them on their online platform for sale.
The company's platform caters to both buyers and sellers, providing a seamless marketplace where luxury fashion enthusiasts can discover unique, pre-loved items while sellers can earn money from their gently used luxury goods. RealReal's focus on authenticity and quality has earned it a strong reputation in the luxury resale market.
In addition to its online marketplace, The RealReal operates physical stores in select cities, offering customers an opportunity to experience luxury fashion items in person. The brick-and-mortar locations also serve as drop-off points for sellers who wish to consign their luxury items in person.
The company's focus on authenticity and its rigorous authentication process have made it a trusted destination for luxury shoppers, attracting a large and loyal customer base. RealReal's innovative approach to the luxury resale market has positioned it as a disruptor in the fashion industry, revolutionizing the way people buy and sell pre-owned luxury items.