Rocket Companies Inc, formerly known as Rock Holdings Inc, is an American financial technology company that focuses on various aspects of the mortgage and real estate industries. The company was founded in 1985 by Dan Gilbert, who is also the founder and chairman of Quicken Loans, one of the largest mortgage lenders in the United States.
Rocket Companies operates as a holding company that houses a portfolio of businesses and subsidiaries, with Quicken Loans being its flagship brand. Quicken Loans is a leading online mortgage lender that provides home loans and refinancing services to consumers. The company offers a streamlined and digital mortgage application process, aiming to make homeownership more accessible and convenient for its clients.
The company's platform, Rocket Mortgage, allows customers to apply for a mortgage online and receive instant approvals and customized mortgage options based on their financial situations. Rocket Mortgage's technology-driven approach has disrupted the traditional mortgage lending industry and has helped it gain significant market share.
Rocket Companies also operates Rocket Homes, a subsidiary that offers real estate services to complement its mortgage offerings. Rocket Homes assists customers in buying or selling residential properties, providing them with a seamless and integrated experience from finding a home to securing financing.
Rocket Companies has expanded its presence and influence in the mortgage industry over the years, earning a reputation as a technology-driven disruptor that challenges traditional mortgage lending practices. With a focus on innovation and customer-centricity, the company has embraced digital solutions to streamline the mortgage process and enhance customer experience in the home buying journey.