Ralph Lauren Corporation is an American fashion company known for its luxury lifestyle products, including apparel, accessories, fragrances, and home furnishings. The company was founded in 1967 by Ralph Lauren, who initially started selling men's neckties under the brand name "Polo Ralph Lauren." His vision was to create a brand that represented classic American style and elegance.
Ralph Lauren's early success with neckties led to the expansion of his product line, and by the 1970s, the brand had become synonymous with preppy and aspirational fashion. The Polo Ralph Lauren line, featuring the iconic Polo player logo, became one of the company's most recognizable and enduring symbols.
The company's product portfolio now includes various brands, such as Polo Ralph Lauren, Ralph Lauren Collection, Lauren Ralph Lauren, and Ralph Lauren Home, catering to different market segments and price points. Ralph Lauren Corporation targets a wide range of consumers, from high-end luxury customers to more accessible fashion enthusiasts.
Ralph Lauren has a global presence with a network of retail stores and distribution channels in various countries. The company's products are also available through its e-commerce platform, providing customers with convenient online shopping options.
Throughout its history, Ralph Lauren Corporation has built a reputation for creating timeless and elegant designs that blend classic American style with a touch of luxury. The company's commitment to quality craftsmanship and attention to detail has contributed to its enduring popularity and brand loyalty among customers worldwide. Ralph Lauren's influence extends beyond fashion, as the brand has been a significant presence in pop culture, frequently appearing in films and being associated with influential celebrities and events.