Revolve Group Inc. is a popular online fashion retailer that was founded in 2003 by Michael Mente and Mike Karanikolas. The company was established with the mission of providing a curated selection of trendy and stylish clothing, shoes, and accessories for fashion-forward consumers. Revolve is known for its focus on influencer marketing and its ability to connect with its target audience through social media platforms.
The founders started the business as a small brick-and-mortar boutique in Los Angeles, California, catering to young women looking for fashionable and on-trend clothing. However, recognizing the potential of e-commerce, they shifted their focus to online retail, launching their website in 2003. Revolve quickly gained traction among millennials and Gen Z consumers, becoming a go-to destination for fashion-conscious shoppers.
Revolve's product offerings feature a wide range of brands, including both established and emerging designers. The company takes pride in curating its collection, ensuring that it aligns with the latest fashion trends and caters to a diverse customer base. The website's user-friendly interface and engaging content, along with the use of social media influencers, have contributed to the brand's success and popularity.
In June 2019, Revolve Group Inc. went public on the New York Stock Exchange (NYSE) under the ticker symbol "RVLV," offering investors an opportunity to participate in the company's growth and success. The initial public offering (IPO) helped the company raise capital to support its expansion and further solidified its position in the fashion e-commerce market.
The company has expanded its product categories, offering a diverse selection of clothing, footwear, accessories, beauty products, and even home goods. Additionally, Revolve has a strong international presence, serving customers worldwide through its online platform, making it a globally recognized brand in the fashion industry.